You gave up tea
to get some sleep.
You remember what it felt like. The pot at the end of the day, the quiet it made, the way an evening could just slow down. Then caffeine turned that cup into a night of staring at the ceiling, so you gave it up. A lot of us did.
de- gives it back. Real tea, gently decaffeinated, made for the second half of the day. The lamp low, the phone away, a cup at 9pm that still lets you sleep. An evening that feels like yours again.
I quit coffee in March 2020
Ten years of coffee, ended in one doctor’s visit. I switched to tea, and my mornings felt human again.
Then the caffeine caught up
Tea has caffeine too. By the afternoon I was wired, by 4am I was awake. A decaf tea worth drinking simply did not exist.
“I just wanted a cup at 9pm that didn’t follow me into the next morning. That shouldn’t be a hard ask.”
So I tried to fix it
I went straight to the farms, walked the fields, and found the few growers who understood what I was after.
Then two years dialing in a chemical-free CO₂ process: strip the caffeine, keep the flavor. We went back and forth more times than I can count.
The name is the whole idea
We live in a world that keeps adding. More notifications, more noise, more things pulling at your attention. I wanted to go the other way.
“de-” means removal. De-stress. De-compress. De-caf. You take away what gets in the way, and what was always good underneath is still there. Tea has been that for centuries: a small removal from everything loud.
- What we remove
- Caffeine. Solvents. Stress. Anxiety.
- What stays
- The calm. The quiet. The flavor.
Real tea for the back half of the day, gently decaffeinated. The cup I had been looking for, finally made.
Real tea for the second half of your day. Come find your cup.
Pour one tonight.